Arabian Travel Market 2024: a unique opportunity for tourism businesses

The United Arab Emirates unveiled an ambitious national tourism strategy in November 2022 to establish itself as a global leader in the industry. The plan aims to increase the tourism sector’s contribution to the gross domestic product to AED450 billion by 2031, attracting 40 million hotel guests and securing Dh100 billion in tourism investments.

The UAE travel and tourism sectors’ contribution to the national GDP is set to experience significant growth, reaching AED236.4 billion in 2024 and surpassing AED275 billion by 2034.

Dubai, as the UAE’s premier destination, is at the forefront of this growth. In 2023, Dubai International Airport (DXB) retained its title as the world’s busiest international airport for the tenth consecutive year, welcoming 86.9 million passengers. The city also celebrated its most successful tourism year in 2023, with international arrivals growing by 19.4% to reach 17.15 million.

Italy, renowned for its expertise in delivering unparalleled experiences to visitors, has the potential to significantly contribute to the UAE’s tourism vision.

The 31st edition of the Arabian Travel Market (ATM) 2024, taking place from May 6 to May 9 at the Dubai World Trade Centre, presents an unrivaled opportunity for Italian tourism and hospitality companies to showcase their expertise and innovation in the UAE market.

With the theme “Empowering Innovation: Transforming Travel Through Entrepreneurship,” ATM 2024 focuses on integrating entrepreneurship with innovative and sustainable travel solutions.

Attendees can expect to gain valuable insights from a series of conferences, seminars, and panel discussions led by industry leaders, pioneers, and innovators. In addition to the wealth of knowledge and insights on offer, ATM Dubai 2024 presents unparalleled networking opportunities. Key topics on the agenda include the growing impact of artificial intelligence (AI) on the sector, the future of aviation, trends in luxury travel, retail tourism, and sustainable travel practices. The discussions will take place on the ATM’s Global Stage and the newly named Future Stage, emphasizing the critical and evolving issues within the travel and tourism industry.

The event brings together a diverse array of exhibitors, including tourism and hospitality institutions, travel service providers, travel technology innovators, governmental tourism bodies, airlines, hotels, and travel agencies. This rich tapestry of participants reflects the broad spectrum of opportunities and innovations available in the travel and tourism sector, allowing visitors to forge valuable partnerships and explore new avenues for growth and development.

Italiacamp Dubai Hub for Made in Italy, situated in the Dubai World Trade Centre, provides a distinctive platform for Italian companies aiming to establish a presence in the UAE and the broader Gulf region. The Dubai Hub presents a significant opportunity for Italian companies looking to expand in the region by accelerating their internationalization process. By leveraging the support of Italiacamp Dubai Hub, Italian tourism and hospitality companies can forge meaningful partnerships and capitalize on the growing opportunities in the region.

If you are interested, you can rent one of the spaces at the Dubai Hub for Made in Italy during ATM 2024.

As the UAE continues to invest heavily in its travel and tourism industry, Italian companies possess the potential to play a pivotal role in shaping the future of travel, contributing to the country’s economic diversification, job creation, and global reputation as a top destination for discerning travellers.