Green Infrastructure and Italian Innovation Take Stage at the B-CAD Emirates Convention 2025
Dubai, April 30, 2025 – A day of dialogue, vision, and innovation brought to life the vibrant spaces of the Dubai Hub for Made in Italy, host of the B-CAD Emirates Convention 2025. The event focused entirely on the theme “Green Infrastructure – Architecture as a Social Connector”.
The convention brought together Italian and Emirati institutions, industry leaders, designers, and architects to reflect on how to reshape the cities of tomorrow: more sustainable, more connected, more human.
Organized by Social Net Srl in partnership with Italiacamp, the event fostered a dynamic exchange between public and private stakeholders. The goal: to build a shared vision for urban development where architecture, technology, and environmental responsibility translate into concrete, actionable projects.
The event was inaugurated by:
- Leo Cisotta, General Manager of Italiacamp EMEA
- Vito Maiorano, Corporate Event Manager at B-CAD
- H.E. Edoardo Napoli, Consul General of Italy in Dubai
- Valerio Soldani, Director of the Italian Trade Agency (ICE) in Dubai
- Mirko Rubeis, Executive Vice President of the Dubai Economic Development Corporation
Each speaker emphasized the role of the Dubai Hub as a platform for connecting business cultures and accelerating the meeting between Italian excellence and international opportunities.
Leadership and Strategies for Sustainable Construction
Andrea Di Gregorio, Executive Director of the Energy Efficiency and Renewables Office (Reem) of the Emirate of Ras Al Khaimah, presented the RAK Integrated Sustainability Strategy 2050 — an ambitious plan focused on renewable energy, urban regeneration, industrial decarbonization, and circular economy practices. Ras Al Khaimah stands out as a regional leader, with ISO 50001 energy management certification extended to all government entities.
Following him, Abdullatif Albitawi, CEO of the Emirates Green Building Council, explored the concept of regenerative cities and nature-based solutions. He introduced the Green Factor Method, a practical tool for integrating green and blue infrastructure into urban design, promoting biodiversity and climate resilience.
David Campbell, General Manager of the Emirates Safety Laboratory (ESL), and Ahmed Yousry, Sr. Business Development Engineer, discussed the lab’s key role in elevating safety and compliance standards across the construction sector. AAs the first government conformity assessment body in the Middle East, under the authority of Dubai Civil Defense, ESL provides accredited testing and certification services for electrical, construction, and fire protection materials, based on more than 600 international standards. His talk highlighted the importance of rigorous certification processes for both regional and global market access.
Italy at the Crossroads of Green Architecture and Industrial Innovation
Throughout the day, a curated selection of technical talks showcased Italian companies and professionals offering cutting-edge solutions in sustainable architecture, innovative materials, and outdoor design. The presentations reflected Italy’s unique ability to blend technology, environmental responsibility, and aesthetics, offering inspiring visions for the cities of the future.
Featured speakers included:
- Alessia Maggio (Amaart Architects): Green Infrastructure. Architecture as a Social Connector
- Marco Cervellieri (DF Francia): EcoDesign DF Francia
- Paolo Zadra (LuceControCorrente): The Functional and Aesthetic Role of Light in the Hospitality Sector
- Matteo Taddei (Veltha Outdoor): Outdoor Spaces: Where Design Meets Nature
- Olsi Greveni (Fireco): The Art of Invisible Illumination: Telescopic Masts for Premium Outdoor Spaces
- Renato Febbraio (Apostoli Daniele): Innovation, Quality, and Open Doors
- Albiz Ermacora (NaturalCalk): Tillica: The Eco-Sustainable Thermal Insulation That Changes the Rules. It’s the Beginning of a New Era
- Vincenzo Castolo (Isolresine): Resinstone Draining Floor: Aesthetics and Functionality
- Vittorio Marrucco (Karbony Volumipiani): Innovative Materials for Interior and Exterior Design
- Antonella Brecci (Brecci Glass): The Prestige and Refinement of Luxury Italian Glass Finishes
- Ennio Cortellini (Cortellini Ingegneria): Structural Safety and Sustainability
- Vincenzo Russi (Green Living): Innovation and Sustainability for a Responsible and Sustainable Future
- Antonella Abagnale (ColorFlooring): Innovative Resin Coating Systems for Floors and Waterproofing of: Swimming Pools, Tubs and Covers
- Carlo Farroni (Tecton Studio): Architecture is a Dream, Geometry is Its Story, the Artifact is the Realization of the Dream, the Architect is the One Who Tells Dreams
- Ionut Maimescu (Heres): Efficiency and Sustainability of Mineral Mixtures for Thermal Insulation
- Luca Del Puppo (Unimetal): Perfect Evolution: The Coverage of the Future
- Damiano Capuzzo (ABCPlus Studio): Creating Places for Enjoyable Living by Merging City with Nature
The convention concluded with a dedicated B2B session, offering participants the opportunity to initiate new contacts and explore project collaborations in sustainable construction, material innovation, and architectural design.
