Italian Design Lights Up the Emirates: Sidera and Euro Alba Launch Strategic Partnership

Dubai, June 25, 2025 – A new milestone for the Dubai Hub for Made in Italy: Italian company Sidera, a leader in high-tech shading systems, has signed a strategic partnership with Euro Alba Holding, a key player in the United Arab Emirates in the field of innovative design and construction.

This collaboration represents not only an important commercial development opportunity, but also a tangible example of the Hub’s role as a platform connecting Italian companies with the Emirati market.

The agreement, which establishes Euro Alba as the exclusive distributor of Sidera products in the Emirate of Abu Dhabi, will be officially celebrated in September with the opening of the new Luxita Art Gallery showroom, set to become a benchmark for design and industry events in the city. Featured will be Sidera’s illuminated cassette awnings and bioclimatic pergola – cutting-edge expressions of aesthetic and technological innovation, powered by the patented ILE – Infinity Led Experience® system.

“We are thrilled to announce this collaboration, which allows us to bring the excellence of our design to some of the world’s most dynamic markets. The Hub has provided the right boost to structure our presence in a strategic region like the UAE”, said Riccardo Marchello, founder of Sidera Shading.

Briken Boja, President of Euro Alba Holding, also emphasized the value of the partnership:

“Sidera’s products align perfectly with our vision and enhance our portfolio of premium Italian brands. This partnership is a concrete investment in Italian quality and aesthetics for the Middle Eastern market.”

The partnership highlights how the Dubai Hub for Made in Italy can support advanced internationalization paths, offering Italian businesses an ecosystem that combines strategic networking, commercial visibility, and local market development.