Italiacamp strengthens its presence in MENA with ISEZA and the Social Football Summit
A strategic partnership to promote Italian excellence in the UAE
Italiacamp has signed a Memorandum of Understanding with ISEZA – International Sport and Entertainment Zone, launching an impactful collaboration to promote Italian excellence in the sports and entertainment sectors within the UAE.
This partnership aims at connecting Italian businesses with the opportunities of the Free Zone at Dubai World Trade Centre, a dynamic hub for sports and innovation in the Gulf region.
Together with ISEZA, Italiacamp will work on co-organizing events, sharing multimedia content, offering mutual institutional visibility, and facilitating access to qualified networking opportunities.
Italiacamp will collaborate with ISEZA, supporting the entry of Italian companies into the sports sector of the Emirati market.
This collaboration strengthens the role of the Hub for Made in Italy as a strategic bridge between Italy and the vibrant creative and sports ecosystem of the region.
On 29 September 2025, Italiacamp played a leading role in the Social Football Summit Snack in Dubai, co-organized with ISEZA. The event brought together institutions, leagues, clubs, businesses, and football legends to explore innovation, investment, and leadership in the MENA region.
Hosted at ISEZA – One Central, Dubai World Trade Centre, the conference featured top speakers from Serie A, LaLiga, AC Milan, Bologna FC, the Italian Trade Agency Dubai, and football icons like Florent Malouda and Luigi Di Biagio.
Italiacamp also hosted a private morning networking session at the Hub for Made in Italy, including exclusive interviews with the panelists, reinforcing Italiacamp’s key role as a platform of connection and impact between Europe and the Middle East.
“Sport is a powerful cultural and diplomatic tool. Through partnerships like the one with ISEZA and events like the Social Football Summit, we are building value, visibility and meaningful impact for Italy in one of the world’s most strategic regions,” said Leo Cisotta, General Manager of Italiacamp EMEA.
